The cult in culture

Looking through my conference notes, I found the handouts for a session on "marketing evangelism," using your enthusiastic and fully-satisfied customers (if you have any) to do your selling for you. The test case was--unfairly, perhaps--Crispy Creme donuts. They handed out free samples. Uhhhhuhuhmm, donuts! What was I saying? Oh, yeah. Now, public radio may be no donut, but it is the Crispy Creme of--say--other kinds of radio. What you can do is this: always set your rental car's tuner presets (all of them) to the nearest public radio station before you turn it in. Same with hotel clock-radios before checkout, and the radios in anybody's house you visit. Hint: send them out of the room to fetch you a glass of water. If you want to wear orange robes and chant for us in airports, or sell candy door-to-door, just let me know.